At Khyaal, we build solutions for senior citizens to overcome challenges that discourage them from actively participating in the digital world. Our goal is to engage, educate and empower seniors; and we do that with the help of our community, card and commerce. Khyaal was founded in 2020 amidst the pandemic when loneliness and social isolation among seniors rose to unprecedented heights. In order to address the issue of loneliness, we created a community for seniors across India to interact with one another and to engage them in our interactive games and sessions.
We learnt a lot from our community and understood their challenges, among which fear of online transaction due to a lack of know how and prevalence of fraud demotivated them from taking actions online like paying bills, subscribing to entertainment content and learning materials among others. This inspired us to create a simple and secure solution for seniors to transact online as well as offline with the help of our Visa powered Khyaal prepaid card. In our continuous interactions with our senior community members we also learnt their need for senior specific products and services and we decided to partner with multiple solution providers and took upon ourselves to act as a responsible aggregator who curates the offerings and lists the best for seniors. Through our solutions we are also facilitating families to care for their elderly loved one and help them lead a happy ageing experience.